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VR Car Configurator
Auto-configurator for an automobile to showcase the successful case of implementing VR for marketing and sales purposes.
Department
3D studio
Country
Ukraine
Client
In-house
Platforms
HTC Vive
Technologies
Unreal Engine, 3ds Max
Expertise delivered
3D modelling
Project period
October-December 2017
Team size
6
Client's goals
Create an auto-configurator for an automobile to showcase the successful case of implementing VR for marketing and sales purposes.
Challenges
Develop a 3D model and animation of different car elements. Photorealism, lightning and shading adaptation.
Value delivered
Ready-to-use car configurator model that allows to customize the car to client's needs in terms of color, complexity, etc. prior to purchase. Inside-out 3D modelling and programming of configurators open up the possibility to change the car color, its rims as well as interior design. The product was developed to showcase the succesful implementation of immersive technologies in automobile industry.
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