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VR Car Configurator

Auto-configurator for an automobile to demonstrate the successful case of implementing VR for marketing and sales purposes.
Department
3D studio
Country
Ukraine
Client
In-house
Platforms
Windows for HTC Vive
Technologies
Unreal Engine, 3ds Max
Expertise Delivered
3D modeling
Project Period
October - December 2017
Team size
6
Client's Goals
To create an auto-configurator for an automobile to demonstrate the successful case of implementing VR for marketing and sales purposes.
Challenges
To develop a 3D model and animation of different car elements. Photorealism, lighting and shading adaptation.
Value Delivered
Ready-to-use car configurator model allowing to customize the car to client's needs in terms of color, complexity, etc. prior to purchase. Inside-out 3D modelling and programming of configurators open up the possibility to change the color of the car and its rims as well as its interior design. The product was developed to showcase the successful implementation of immersive technologies in automobile industry.
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